What Does it Mean to Love (a Brand) in 2018?11. October 2018 • Anna Celmiņa
Today we expect brands to stand for more than just their own self-interest. Much like with friends and family, we value a humane, personal connection with our brands. We’re not willing to be in a committed relationship with someone who is manipulative and self-centered.
A Centenary Top Chart with Positive Changes09. October 2018 • Andris Rubīns
For 14 years we have conducted The Brand Capital - the most extensive brand and lifestyle study in the Baltics.
One way or the other - DDB is 22!14. September 2017 •
To honour this event, we have gathered 22 works of the last 2+2 years, that we find, on the one hand, special, and on the other hand… well, also special.
A Subjective Selection at Cannes with an Emphasis on Cleverness03. July 2017 • Ulrika Plotniece
I visited the Cannes Advertising Festival exactly one year ago, and I still look at the world’s most extensive advertising festival with wide-open eyes and warm memories.
A Conversation About Cannes03. July 2017 • Vairis Strazds
Didzis: So what did you think?