On 3 October, a large number of marketing and advertising industry representatives gathered at the new cultural and entertainment centre Hanzas perons for the first ever Baltic Brand Forum. We were also honoured by the presence and lectures given by two special guests from the United Kingdom. One of them, Les Binet, is an internationally renowned strategist from the advertising agency adam&eveDDB, as well as being the author of several important books on marketing. In his speech, he introduced the audience to the ten most significant principles in the development of a sustainable brand and answered questions from the forum’s audience. We invite you to check out Les Binet’s view of successful business development in this video!