There is no longer any doubt that in getting a “cold shower” from the economy;a lot of Latvian companies are already experiencing harsh times and will continue to experience them for some time yet. However, as an incorrigible optimist, it strikes me that there is good news too. Firstly, remembering my days as a student, I always had a clearer mind following a cold shower and new reserves of energy and ideas were awoken within my body. Secondly, in contrast to the disproportionately rapid growth of recent years, entrepreneurs are currently being forced to revisit their core values through the formation of product quality, employee development, organisational effectiveness and brand experience. For many companies, the economic crisis also means a significant reduction in volumes of business which is hard to accept...