There are people who do their work. And there are people who do it with passion. There are people who lead. And there are truly inspiring leaders. Keith Reinhard, DDB Worldwide Chairman Emeritus, is one of the most inspiring and passionate leaders I've ever met in my life. And his visit to Riga, Latvia was a dream that recently came true. My first meeting with Keith Reinhard happened to be soon after I joined DDB. It was at a DDB course "Dialogue with Keith and Ken" in New York in December 2002. His speech about Passion as the most important ingredient in creative achievement inspired me a lot. He said "Nothing great has ever been accomplished without passion. When all our hearts are on fire with passion, we'll do something great together. We'll transform the world." I was also surprised at the openness,...