BUSINESS MANAGERS ALSO WANT TO PLAY
Latvia is an outstanding business playground. The delivery of this message for business managers all over the world was entrusted to us by the Ministry of Economics and the Investment and Development Agency of Latvia – LIAA.
How did DDB achieve this? Armed with cameras, suits and briefcases, we headed to a kids’ playground to play with impressive facts about Latvia’s business environment. And this was easy-peasy, because in this country doing business comes easily to us – moreover, more easily than it does in Germany. And there is a solid basis for this! On average, each of us speaks three languages and the Internet is as much a part of our lives as air. Our business partners are only arm’s length away, and what’s more we have the biggest proportion of women in senior business management positions in Europe.
Thus, simply and playfully, we managed to infuse really short videos with a powerful message – Latvia is a great place for business and investments. Together with our cooperation partner Httpool, we devised a strategy how to reach international investors on the LinkedIn platform. And you can check out the video mini-series victory march!
Check out the performance of business managers in the playground!