The LiveRiga short film series receives a silver medal at the New York Film Festival
The LiveRiga short film series Insider’s Guide to Riga continued its victory march across the international arena. On April 9 this year, Las Vegas hosted the prestigious New York Festival TV & Film Awards, where world famous series, documentary films, works of investigative journalism, sports programmes and brand image films have been competing since 1957. The biggest screen hits from 50 countries around the world participate at the festival. The attention of the festival jury was also captured by a series of LiveRiga tourism short films, as a result of which DDB Latvia’s trophy cabinet was enriched with the addition of a silver medal in the tourism category!
The Insider’s Guide to Riga has already received awards at other festivals, winning several highest category awards. Likewise, the story series is still being augmented with new depictions of the special adventures of Rigans, which will prompt tourists all over the world to view Riga as an attractive destination for their next trip.
Data on the increase in tourists during 2017 and 2018 clearly shows that this campaign was one of the most successful in the history of Riga’s tourism marketing – Latvia experienced the fastest growth in the past 25 years among European Union states in terms of the number of tourists staying overnight in hotels and other tourist accommodation! Therefore, we can be sure that with the release of LiveRiga’s new series, there will be even more visitors to the capital!