Today was marked by a major celebration of “50x2” or the double golden jubilee of Zelta Zivtina friends series – culminating with the broadcast of its 100th episode! More than two years have passed since the initial transmission of the Zelta Zivtina series. As life shows, this DDB project has evolved without exaggeration into one of the most fantastic success stories in Latvian advertising history!

The only way we can improve on this phenomenal successful formula is to extend its life for another couple of decades which would place us in the esteemed company of shows like Santa Barbara and Bold and Beautiful.