DDB Twitter

back
13.07.2010

35 000 people make Centis Celebrate Midsummer Night (0)

Centis is not only a talented effectologist, but also an egg catcher and sledge driver.  This time we wanted to reveal you yet another of Centis’s talents – he is a great opener of Midsummer Night celebration as well!

And therefore on the night before Midsummer Night Maxima, in cooperation with DDB and Cube, created a humorous Midsummer Night game in which Centis performs witty Midsummer’s Night folk songs about beer, ferns, wet hedgehogs, and grandma’s blanket and, according to the viewer’s commands, plays certain musical instruments. The arranged song can be recorded sent to friends, relatives and acquaintances together with best Midsummer Night wishes.

In total, Centis’s talent as the opener of Midsummer Night was appreciated by more than 35 000 viewers. And this undoubtedly is one of the most successful projects of the game, taking into consideration that such results have been achieved only by banners placed in four Internet sites for two days. Additionally, the majority found out about Centis’s game from the draugiem.lv section “friends talk”, where no advertising space is included. It just once again proves the old truth – exciting news travels extremely fast. And in case you have not managed to send wishes to your friends on the Midsummer Night celebration which has now already passed, you can still do it! As we all know – better late than never!

Bookmark and Share

Comments (0):

code image

Copyright © 2007, DDB Worldwide Communications Group Inc | Terms & Conditions | System Requirements Subscribe to the DDB Newsletter Unsubscribe from the DDB Newsletter