This was a particularly industrious week at DDB and not just because of the extravagant ceremony celebrating Latvia’s Top Best Loved Brands. Another major event this week was the launch of our latest brainchild. A new brand has come into being — DDB Consulting.
Just as the DDB communications agency began a revolution in global advertising back in the 1950’s by placing creative ideas and consumer insights centre stage, so DDB Consulting is the first and right now the only company in Latvia to offer its clients both business ideas (new products and services) and ideas for the creation of powerful brands that would enhance these products or services.
We live in a world in which the most potent medium is the person next to you. DDB Consulting has created tools designed to develop business and brand ideas which will captivate consumers and transform them into the most effective medium for the brand. This process is based on a deep-rooted conviction that great business ideas cannot survive without inspiring brands and vice versa. Conclusion? Turn this into a synchronised process instead of just researching the existing situation or creating a routine advertising message. The understanding of these experts about communication and the local market means that they are perfectly positioned to realise Latvia’s potential through the creation of new European level brands.
All that remains is for us to wish them every success in coming up with outstanding ideas that create inspiring brands!
Read more about DDB Consulting and check out the brand cards.