Having coming to the conclusion that an individual person thinks differently to the way a family does, this year Centis Ūbele decided to study the shopping habits of Latvia’s families. He received countless letters, but the Saulīšu family’s letter about shopping with baby twins particularly inspired him. And Centis decided not just to implement the family’s proposals in practice, but to also give them the chance to star in a TV commercial. This time the story is about cash registers for parents with small children which serve shoppers quickly and without any queues.

“At first we were worried that the babies would be hard to film, but the filming turned out to be fascinating and the filming time flew by. And the commercial will be a great memory for the kids, because not every baby gets the chance to star in an ad!” said the author of the inspiring letter, the twin’s mum Sandra about filming experience.

This example once more confirmed that advertising will be more valuable and trusted if it features real families instead of idyll, artificially happy people who imitate a family, but who have nothing in common in real life.