It will soon be a year since the launch of the successful partnership between ALFA Retail Park and DDB. During this time the partnership has proved to be hard working and truly exciting, as we develop ideas and jointly transform them into campaigns whose commercial success is underlined by the favourable business results returned by R/P ALFA. 

Over the course of the year, ALFA Retail Park has managed to not only "survive" in a difficult economic climate, but has also managed to increase its turnover by 9% compared to 2009. During our partnership R/P ALFA has cemented its position as the most visited retail park in Riga and has become a place offering wide leisure and entertainment options for all the family. Therefore, it comes as no surprise that R/P ALFA is ranked first in the shopping centre category in this year's "Favorite Brands Chart". 

One of the latest campaigns: "Alfa's Autumn Transformations" which can still be "encountered" on television , radio, and outdoors has not only delivered positive business results but also cemented the partnership between DDB and R/P ALFA even further.  We will continue to build on this partnership with the same passion in 2011 which is no longer a million miles away!