If you happen to find a case on the road containing a mobile phone, mechanic, rescue vehicle, taxi and replacement car, then you know that it belongs to one of Balta’s clients. Our campaign invited Balta’s Kasko clients to get more for the same price, enabling them to receive a technical assistance package together with their policies which guarantees 24 h road assistance. And in spite of the fact that sales of new cars have almost dried up, in April Balta managed to attract 29% more new Kasko clients than in March exceeding forecasts by 17%. Furthermore, Balta also increased the loyalty of existing Kasko clients. These are surprisingly good results, given the sharp decline in corporate financial results. In the advertising campaign materials, we focussed on a technical rescue case in which you can find everything you need if you find yourself stranded on the road feeling helpless. Our eye-catching radio, Internet and outdoor solutions attracted the attention of consumers, while the handout materials helped Balta’s staff to clearly demonstrate the advantages of the Balta Kasko policy.