Concluding the summer holidays, we sampled the fifth Champions' Breakfast in a row.

This time, the emphasis was placed on brands, their ability to captivate and generate fan movements, as well as mutual link-ups between brands, and the formation of powerful loyalty marketing. The main speakers were Stockholm School of Economics in Rīga lecturer Fionn Dobbin, DDB Strategic Planner Kristaps Siliņš and BalticMiles Executive Director, Gabi Kool. As usual, DDB’s Managing Director Andris Rubīns took on the role of chef for the breakfast.

Fionn shared his experience of how to turn a brand into a movement with the assistance of a powerful concept and innovative solutions. Kristaps visualised brand ecosystems by taking a look at brands not as individual units, but instead in the context of various types of networking. In turn, Gabi revealed the secret recipe of how to create the most powerful loyalty programme in the region.

Conclusions? Innovative solutions move brands that cohabitate in a more or less friendly manner within a unified system and strive for the long-term attention of many customers. Click here to view a photo report from the Champions' Breakfast.