If you want to become a sports star, it helps if you start the day with a good breakfast. To become a champion, you have to be an expert on events in the field. Borrowing a sporting example from the champions, on August 20 we enjoyed the second round of Breakfast of Champions. On the left-hand side of the ring stood DDB Strategic Planner, Pēteris Ķīsis. His presentation (see video) was comparable to a dribble between emotional and rational choices which ultimately guided our minds to the concept of the purchase. On the other - right-hand - side of the ring stood DDB Creative Director, Vairis Strazds who scored a bullseye with his tale (see video) about the Berlin School for Leaders and Cannes. It turned out that, at least on this occasion, neither ended up as champion – this can only be achieved through teamwork with the help of a lot of supporters, assistants, mentors, folks ready to do the ‘dirty’ work, and, of course, clients who deserve an award for their courage! The concluding period of the breakfast was spent under the sign of Radio 101 Marketing Director, Ilgvars Rukers. Refreshed by snacks and a colourful 15 minute presentation (see video), which could aptly be described as a success story, each Breakfast of Champions guest was once again reminded of the old maxim known by just about everybody: “Who dares, wins!”

The striped referee-moderator’s shirt and whistle were entrusted to Andris Rubīns who proved to be highly skilled at coordinating a fast and innovative interplay between the players and the guests attending the breakfast. Click here to view photos from the event. See you at the next Breakfast of Champions!