Throughout the year, Centis introduced many new features to MAXIMA stores. And ever active, at the year’s end, in anticipation of the coming festivities, he devised some more pleasant surprises.
While everybody spent December listening to weather reports and impatiently waiting for snow, Centis Ubele delivered it! At Christmas, everybody had the chance to join Centis on a descent down a snowy hill, dressed up in a mask and treating their friends to a sleigh ride. And, as it turned out, many people enjoy the thrills of winter. More than 45,000 people took the opportunity to race downhill alongside Centis!
As Chief Effectologist, Centis also had some sage words for the Latvian population on New Year’s Eve. His inspiring New Year’s speech on LNT was watched by 100 thousand viewers shortly before midnight. Anybody who missed his speech can enjoy it by visiting: www.efektologs.lv.