We wouldn’t have had any problems writing an attractive radio jingle or placing beautiful outdoor ads. However, both Nordea and DDB wanted to present the new mortgage loan offer in a more intelligent way!

Cleverly thought out, cleverly done – we explained one message with the help of 39 different pieces of advice which we filmed and posted on the campaign’s homepage: http://www.darigudri.lv. The video series proved to be a hit with even the most demanding social network users – the many "retweets" and "likes" resulted in the videos being viewed more than 120,000 times. The fact that the "Dari Gudri" (“Do it Cleverly”) pieces of advice were of interest to more than just social network users was also confirmed by the fact that during the campaign, the number of visits to Nordea’s homepage rose by 54%, while the amount of calls to customer service centres rose by 49%!

Talking about radio jingles and outdoor ads – they’re always taken off air and off billboards, but all 39 pieces of advice are still available here on the Internet! And every time anybody wants to open a shaken up can of lemonade without spraying it about everywhere or fold a blanket into a duvet cover quickly, all he has to say is: "Hey, visit darigudri.lv and see how to do it!"