For the seventh year in a row, Salacgrīva, the town that is overflowing with positive vibes, hosted the DDB IQ camp which this year as always was rich in new impressions, active and undeniably musical.
One of the guests visiting the IQ camp was philosopher Artis Svece, who talked about critical thinking and the need to understand that which is implied, i.e. that which is not expressed in words, in order to attain ultimate understanding. The reminder that "Fairy cleans dishes in hard-to-reach places" genuinely highlights the need for critical thinking in the daily life of the advertising industry.
Musicologist Mikus Čeze introduced us to the designations of 19th century prostitutes by way of opening his lecture on the treatment of "the Lady of the Camellias" in art through the ages. He also revealed that even the National Opera has to continually seek a compromise between artistic flair and public demand.
A story about the gene of hospitality told by the joint-owner of "Ostas skati", "Kitchen" and "Garage" restaurants Jānis Jenzis tickled DDB’s appetite to visit restaurants with a good service culture and to nurture our own powers of hospitality.
Latvia’s best comic Jānis Skutelis and his assistant Ģirts Runis encouraged us to give improvisation a chance. In turn, DDB’s local DJs hosted a great party that lasted until dawn, at which they each presented their own 15 minutes of fame selection, with the help of Toms Grēviņš who’s already famous.
DDB’s IQ has been polished up. Long live IQ! Here’s a brief insight into the event.