At 11:00 on 15 July at the Albert Hotel, following an invitation from the Latvian Art Directors Club (LADC), one of the most exciting young advertising duos in France, DDB Paris creatives: Siavosh Zabeti and Alexander Kalchev will give a lecture entitled From Wii to Lucha Libre. Going digital for brands you wouldn't expect. After the lecture, those who are interested will have the chance to attend a masterclass. Zabeti and Kalchev met during their studies at Miami AD School, and subsequently teamed up, ending up at DDB Paris. Here is one of their most memorable recent works: from the centre of Paris.

“Nowadays, every brand has digital potential. This doesn’t mean that we all have to be Facebook and Twitter, but an important section of the audience can be reached and addressed directly online. We’ll share our experience of how it’s possible to successfully combine traditional and digital media, offering clients new and effective solutions,” explain Zabeti and Kalchev (who refer to themselves in one word: Sialex, which is an abbreviation of Siavosh and Aleksandrs) about their lecture in Riga. At this year’s Cannes festival, the guys received three awards.