We’re invariably proud and honoured to see our work appreciated, and this has recently been underlined by our achievement in coming first in a study of the reputations of advertising and media agencies conducted by the Latvian Advertising Association.

Conducted for the third time in partnership with Data Serviss research agency, this study assesses the reputation of agencies according to three criteria: assessment of an agency’s overall work, as well as agency selection and feedback from clients. In 2010 DDB received the highest assessment to date: 16.3% (the previous record was 13.5% back in 2007) followed by Mooz! with 13.5% and McCann-Erickson Riga with 12.3%. It should be noted that back in 2007, DDB also came first; therefore, in principle, we were competing with ourselves – not only to maintain our position in the chart, but in order to attain an even higher assessment. And we’ve achieved this with distinction!

Researchers discovered that this year, a responsible attitude towards work and the ability to determine a campaign’s return on investment were of decisive significance, in contrast to back in 2007 when the most important criteria were friendliness and politeness.

Work organisation, promptness, accurate performance of tasks and an understanding of the client’s business are not only important for the majority of respondents in the study, but also to us as advertising service providers. Not for nothing do united goals and propositions lead to successful and long-term partnerships, as well as a good reputation.

15 agencies joined forces to provide the financing for the study. In the study, 273 client representatives were surveyed out of a total of 583 contacts sent by in by agencies in all three Baltic States.

You can check out the results of the study here.