It began with a battle and ended peacefully - the creative excellence festival ADwards 2010 has ended and the awards have been presented. Over two days, jury members pooled their forces to assess 150 works submitted for the festival, of which only 15 received awards and of these - five were gold.

We are delighted to announce that one of the gold orders was awarded to DDB! This year we can take pride in our gold order in a category which in terms of its importance is comparable to the title of best film at the annual Oscar awards ceremony. This is the integrated campaigns category in which our Zelta Alus "Friends’ Raft" campaign was deemed to be the best!

"Friends’ Raft" was the only campaign at the festival to receive two awards at once, the second being the Tele2 Special Award "Meteorite" for the best partisan campaign in 2010! Also worthy of a special mention is the O!Karte viral video which was included on the list of ADwards finalists once again proving the power of the O!Karte idea which not only we, but also the jury believe in.

By the way, we will place the "Friends’ Raft" Gold Order next to Maxima’s Gold Order for Centis Ūbele which we received last year and which was recognized as the best integrated campaign of the 2009 ADwards Festival!