DDB - the Only Agency to Score Twice at Password 2008

"Password 2008”, the competition organised by Best-Marketing and Hansa Conference to celebrate Latvia’s advertising and marketing achievements has ended with a glitzy Las-Vegas style closing ceremony. A big fan of "Password” is Maxima’s chief effectologist, Centis Ubele, because he knows better than most how it’s only possible to stand out in campaigns which not only are interesting for their audience, but also drive business effectively. And dressed in his gray business suit, Centis successfully deputised for Elvis in his white costume by commanding the undivided attention of both photographers and ordinary marketing folks.

Two awards for DDB. 

“Our mission – pensions for all”, the campaign created by DDB for Hansabanka was judged to be the winner in the low-budget category. Inspiring not only the employees of the bank, but also consumers, it addressed them much more effectively than is often the case with large-scale public campaigns. Each lat invested in the campaign attracted 130 new ones to the bank. Planned returns were exceeded by 26% and the campaign helped Hansabanka’s growth rates to double when compared with those of its competitors.

Meanwhile, the competition jury presented DDB with another award, this time for our advertising campaign for Maxima which with its figurehead and pioneer effectologist, Centis Ubele leading the way was deemed to be the third most successful advertising campaign of 2007. Google statistics show that the effectologist who was a complete unknown just 4 months before has fast reached a degree of popularity already worthy of cult status.

In just three months, the campaign proved to be a vital tonic for Maxima’s brand rating;increasing its Top-of-Mind recognition by 9% and seeing it overtake its nearest rival Rimi by a whopping 26%. The number of people out there who like Maxima has climbed by 11%.

Number of people at DDB who are tickled pink by the effectiveness of their work is close to 100%.