During the first half of June, DDB Creative Director Vairis Strazds travelled to Barcelona to help 50 other jury members select the most outstanding works at the 18th European advertising and design festival. Vairis judged the web and alternative media category. One day, more than 150 submitted works, intensive discussions. Conclusions? “New media and new forms of expression don’t automatically mean new ideas. Copying and replicating old ideas has become more hopeless than ever before, whereas it’s easier than ever for new ideas to stand out and shine.” Vairis himself was most impressed by an ad created by our colleagues from DDB Germany for the Volkswagen navigation system. “This is one of those elegant ideas which induce that familiar feeling among all creatives – why didn’t I think of that!” A total of 915 works were submitted to the festival by ADC (Art Director Club) club members which had already received awards at local festivals. Visit the homepage to check out the European festival award winners.