Do you know how many hockey fans you can fit on a hockey pitch? We do! 3,851 fans, exactly. This promotion kicked off LMT’s major campaign for its Equal connection. If LMT can fit an impressive quantity of minutes into a small monthly charge, then DDB and NECom together with LMT can afford to throw out a challenge to hockey fans and fit 3,851 fans onto a hockey pitch! This world record first was set on April 17 at Arena Riga after the friendly game between Latvia and Slovakia. You can check out the record at www.latvijasrekordi.lv which has been visited by 34,000 first time visitors. The promotion was created in partnership with the portal: draugiem.lv. 26,000 friends placed an icon on their profiles in an expression of support for those participating in the record and those watching it live! Naturally, the event also came under the media spotlight and received significant publicity! And this will not be the only record claimed by this campaign. Look out for the next one!