What are we going to eat? Will I enjoy it? These are the questions that Dobeles Dzirnavnieks has already answered by producing products that are well-known to every Latvian family. Now you can see them in stores in new modern packaging. It doesn’t matter whether you’re preparing to treat your loved ones to a delicious weekend surprise or a healthy breakfast; there’s only one question: when will it be ready? This is the phrase that has become Dobeles Dzirnavnieks’ brand makeover recognition mark, which can be heard in both its TVC and seen in press materials. 

We’re truly delighted and honoured that one of the biggest cereal companies in the Baltics with the richest traditions, Dobeles Dzirnavnieks has entrusted the process of managing its brand makeover to DDB! This is an even greater honour if one considers that within the framework of the campaign, Dobeles Dzirnavnieks has used all DDB’s integrated services including DDB’s creative and strategic minds, DDB Design and DDB Media.

“Rephrasing a well-known saying, one can describe our brand makeover as “a small step for mankind, but a huge step for us as a company. We’re grateful that in taking this step DDB has not allowed us trip to and fall,” commented Dobeles Dzirnavnieks’ Marketing Manager Maija Brikmane.

Dobeles Dzirnavnieks has become fresh, contemporary and attractive to the eye, while the DDB team is proud of its work!