We hope that you’re hungry for the freshest marketing trends and thirsty for the latest social media stories, because the Breakfast of Champions will be served very soon. DDB wants to treat its partners and friends to an exclusive dish of valuable discoveries served in a marketing sauce with a generous helping of friendly breakfast discussion.

The chef’s role will be played by Andris Rubīns. Breakfast cereals will be replaced by DDB Strategic Planner, Artis Krilovs who will reveal how brands can be fed to Internet and social media consumers. In turn, successful European campaign recipes will be served up by Strategic Director, Reins Grants. And last, but not least will be the Breakfast of Champions’ special offer – LMT Vice-President, Ingmārs Pūķis who will explain how to melt the iceberg by telling the story of this year’s most visible campaign in Latvia.

“Charm was a scheme for making strangers like and trust a person immediately, no matter what the charmer had in mind,” commented Vonnegut. We definitely want to charm you with the Breakfast of Champions and deep down we only have the very best intentions in mind. In the hope that a strong new tradition has been born, we wish you all a delicious first Breakfast of Champions on 7 May!