Do what you love, love what you do. This is the position of the creative excellence festival, ADwards 2011 and it’s also the philosophy of this year’s ADwards jury chair, DDB Stockholm Creative Director, Simon Higby, as well as being the philosophy created by DDB Stockholm, i.e. how to make compulsory duties for people so captivating that they do them with joy and how to turn rules into a game which people play with love. In 2010, the media research vortal, The Directory Big Won ranked Simon Higby in the Top 3 of the best creative directors. His list of current and former clients includes brands like Volkswagen, McDonalds, MTV, and Durex, etc.

This year’s ADwards once again promises interesting lectures about storytelling, mobility, photography, fun theory, etc., as well as interesting people and impressive works which will shape the history of Latvian creative thinking and excellence. We’re going to take part in the festival both with our works and in person and invite you to be there too! See you on 24-25 March at the ADwards seminars and closing ceremony! For inspiration, we attach the latest Fun theory achievement dreamed up by an American named Kevin Richardson who won a Fun theory competition.