At a time when the overall mood is like that in the American hills, that is, up and down, certain things have given everyone at DDB a lot of pleasure and enabled us to keep smiling in the midst of this crisis. It took Maxima’s management, DDB and Centis Ūbele precisely six months to get to this point. In this period, we achieved the impossible! The surveys carried out on the recognition and popularity of the Maxima brand among consumers in October showed that Maxima and Centis have not only won the trust, but have also won the hearts of many people. According to the survey data, 74% of those surveyed like Maxima which is the best result in Maxima’s entire history! There has also been a rapid growth in the number of people who are willing to recommend Maxima to others.
Right now, the idea of effectiveness is more relevant than ever! Looking after his shoppers, Centis introduced the Effective Shopping Programme which was unbelievably popular whilst the Thank You Card Campaign created for loyal buyers doubled the number of the use of the card!