It turns out that people need more stimulation and really enjoy travelling! How else can one explain the record increase in sales of PauligClassic in recent months?! Previously, Paulig had occupied fourth place in the Latvian coffee sector in terms of its market share. The latest survey data shows that the jump in sales was truly impressive and resulted in an unbelievably rapid increase in its market share pushing it up to a highly respectable 2nd place in the market! No doubt, the popularity of the coffee is not only due to Paulig’s outstanding taste and aroma, but also to its successful autumn promotion, “Discover the Real Costa Rica!” After all, is there anybody out there who wouldn’t want to enjoy a vacation in the homeland of coffee, Costa Rica? Currently, Paulig is organising a charity campaign in partnership with Rimi, “Discover the Warmth of a Real Heart” to help the small inhabitants of the Dardedze Crisis Centre. Let’s hope that each of us discovers the warmth in our hearts and gives it to others!