At the end of March, a lot of people found themselves breathing easier, because finally Latvian cuisine and other daily items became available for purchase on the Internet. DDB developed an advertising campaign for this innovative service. Klang! is a home delivery club giving people the chance to focus on really important things and forget about shopping and spending time in stores. As Bill Bernbach said, "The magic is in the product”. DDB was very taken with this business idea and created a radio ad and a marker before advertising breaks on TV which present information about the new service in a very attractive way. Oftentimes, the simplest things are the most effective and shopping in an Internet store is definitely among them!