If Kristaps Siliņš were a brand, he would definitely be a stylish pair of jeans, ties, a pair of shoes with sharp toe-caps, or an Apple computer. If any brand were to wish to communicate à la Kristaps Siliņš, it would have to do so deliberately, advisedly, and with a considerable measure of smart-casual in everything it says, does and wears.

Moreover, Kristaps Siliņš enjoys the art of persuasion. This characteristic has made him an able ambassador for Latvia at ESU IPSC (English Speaking Union International Public Speaking Competition) 2008 in London and at L'Oréal Brandstorm 2010 in Paris. If we were to ask Kristaps whether a good strategist requires good powers of persuasion, Kristaps would no doubt reply that a good strategist must always be prepared to start everything from scratch.

As an SSE student, Kristaps arrived at DDB as intern. Back then one could already sense the synergy which manifested itself once again this spring. Only this time Kristaps has returned to our agency as a full-time strategic planner. And a persuasive one at that.