If you’re looking for the reason why the DDB network is so calm in today’s business environment, you should look no further than “The Nature of Marketing”, a book recently released by Chuck Brymer, CEO of DDB Worldwide, which is a direct response to ongoing global changes. It was not so very long ago that the advertising and marketing industries experienced changes leading to a transition from direct marketing to viral and partisan marketing... Moving in step with the latest trends, the DDB network has always responded with innovative ideas and original solutions. It’s no coincidence that we have been one of the biggest and most successful agency networks for decades. And yet now in the digital age, a small group of people and perhaps even one individual can influence the choices made by many consumers. Forming and clubbing together fans of brands into social groups is a totally new challenge for brand and marketing strategists. How can this be done? The answer about digital speed and mutual connections can be found in this unique perspective on a fundamental epochal shift in basic marketing principles.