From April 2011, Nordea banka in Latvia will collaborate with DDB Latvia in the realm of marketing and advertising services. In the advertising agency tender organised by Nordea, DDB’s offer was deemed to be the most attractive strategically, creatively and economically.

In March, Nordea banka announced a tender in which it invited six Latvian advertising agencies to take part. In the final, offers from three leading marketing agencies were considered. The tender assessed each agency’s understanding of the business category and market, its understanding of the needs of the target audience, and its creative solutions and selected media mix.

As Nordea banka’s Head of Client Strategy and Marketing Inese Kalveite acknowledged: “DDB proved itself to be an experienced, professional and passionate team with a clear vision of the potential direction of the Nordea brand and a creative approach to all marketing disciplines – starting with advertising right through to digital and mobile campaign solutions”.

Both companies already share a successful partnership in organising communications campaigns for the Nordea Rīga Marathon. In the past four years, together with NeCom we have succeeded in increasing the number of marathon runners by almost tenfold. And DDB received the Grand Prix in the 2009 Password Marketing Achievements Competition for its Nordea Rīga Marathon communications campaign.

Nordea is the biggest bank in Northern Europe and in the past five years its branch in Latvia has become the third largest bank in the country. In 2011, Nordea has already received the best rating in the campaign Praise good service and a Euromoney excellence award for the best Private Banking services in Latvia.

DDB Latvia was founded in 1995 and is one of the leading marketing and advertising agencies with more than 10 years experience in the realm of financial marketing. In a study of the reputation of Latvia’s advertising agencies carried out in 2010, DDB was found to be the agency with the highest reputation in its sector.