The results were outstanding. More than 10,000 thermo cups were distributed during STATOIL’s campaign and the number of thermo cup users out of total purchases more than doubled! Helping people to wake up and sharpening their mental faculties are the basic functions of coffee, but we often use it for other purposes like warming up! In the context of the approximate 30% rise in heating costs in October last year, STATOIL decided to offer another form of “heat” with a 30% discount. By using a non-traditional solution: STATOIL cars with steaming coffee on the roof, radio and in-store materials;we managed to achieve the set goal one month before the end of the campaign. It just goes to show that people enjoy the taste of coffee and warming up from it!

So simple and yet so effective!

This campaign is one of the applications submitted by DDB for the Password Marketing Achievements Competition. You can check out all of DDB’s competition submissions here.