With deposits, as with friendship, everything is based on trust. Mārtiņš Sirmais, the star of our Christmas campaign underlined this fact with a similar culinary analogy - the longer and more often he goes shopping for products from his market sellers, the better he gets along with them.
This insight has proved to be the key to the success of Swedbank’s Christmas campaign (TVC, press and calculator), because as the results show - during the campaign, Swedbank’s market share not only retained its previous level, but actually increased!
Lots of compliments from branch employees and the bank’s clients have prompted Swedbank’s marketing specialists to proudly admit that this was one of the most successful deposit campaigns in recent times! And what does it mean for us? A lot of satisfaction in these achievements and preparations for future campaigns!