With the increase in the number of smart phones in Latvia, new opportunities are emerging for brands to communicate with consumers. Alfa Shopping Centre has proved itself to be not only the biggest shopping centre in Latvia, but also the fastest and most progressive by taking advantage of these opportunities quicker than other shopping centres. Alfa has created an application for mobile devices that will become an advisor for all gift hunters. The application is the result of a joint collaboration between three great players: s/c Alfa, DDB and Cube.

The closer Christmas and every other celebration gets, the harder it is to choose a gift for your loved ones. Where can I buy it? What should I buy? How much will it cost? There is now a solution to these questions which all iPhone and Android mobile phone users can get for free at the AppStore and AppBrain Internet sites, as well by visiting the s/c Alfa homepage. "Everyone has experienced the difficulties of looking for gifts. This application will make finding presents a lot easier. It gives you the option of setting the gender and age of the recipient of the gift, as well as the budget allocated for its purchase. Importantly, it will be useful not only at Christmas, but also on Valentine’s Day, birthdays and for other celebrations," adds Cube Executive Director Mārtiņš Dambis.

We’re very pleased that the application "Alfa’s gifts" is the third in a row to have been developed under the supervision of DDB and Cube!