Classics can be given precedence. Or not. However, people can’t fail to appreciate them, because a classic has an eternal value that has become an important part of culture. This is why we created the campaign for Hanzas Maiznīca’s Classic bread in a classic manner, using a classic advertising method – testimonials. After all, classics can also be refreshed.We all have our childhood memories about how we ate rye bread - some people ate it with honey, others with cottage cheese, and others with butter and salt...

During the campaign, we collected various flavours of Classic rye bread and allowed people to share their memories and experiences.To get the most natural and live emotions possible for the TVC, we told people that we were filming them for tests. From the material we filmed, we created a TVC which was watched by more than 7,000 people on youtube.com. In turn, on the web we created a memory game known by everybody, which functions as a password to access a page where more than 700 people shared their “classic tastes” in just the first few days. After the campaign, we dreamed of spreading honey on a slice of real rye bread. And what’s your favourite classic taste?