In order to mark the hundredth birthday of the famous advertising expert, a week ago DDB Latvija launched a search via its web site in order to find the best quote of the century by Bill Bernbach. After a week of voting, a Top 3 was formed out of more than eighty quotes:

#1 Nobody counts the number of ads you run; they just remember the impression you make.

#2 Adapt your techniques to an idea, not an idea to your techniques.

Third place is shared by two quotes that received an equal number of votes:

#3 A great ad campaign will make bad product fail faster. It will get more people knowing it's bad.
#3 Word of mouth is the best medium of all.

The influence and popularity of the famous advertising expert is undeniable. Within a week the voting on the DDB web site has been generated by people from 32 countries around the world, including the US, the UK, Brazil, Mexico, Japan, France, Russia, Spain, Australia and many other countries. In total more than a thousand votes were cast for the quotes.

As promised, everyone who shared the chance of voting with their friends or followers were entered into a lottery. The grand prize was a book of Bill Bernbach's quotes which was won by Twitter user @_Dacee! The lottery process can be viewed here.

Thank you to everyone who took part in the voting and marked the birthday of Bill Bernbach along with us!