It turns out that a Swedbank deposit and a carrot have a lot in common. They are both healthy, orange and with the help of a Swedbank deposit, you can get your hands on a carrot! Swedbank’s goal was to create an explanatory deposit campaign. An DDB has dreamed up a communications concept which has proved to be spot on in regard to achieving the goals set. Celebrity chef and healthy nutrition enthusiast, Mārtiņš Sirmais was recruited as the campaign’s public face – someone who knows just how decisive a product can be.

In the ads, he explains that it’s important to know everything about a carrot: in regard to where it’s been grown and by whom... Otherwise, your hard earned money will be spent on inferior products. And the same applies to a deposit – if the bank’s results are healthy, then its deposits will also be healthy. With his sincere smile and simple approach to life as revealed both on TV and in print ads, Mārtiņš Sirmais has definitely caught the public’s attention. This is yet more proof that true values work!