Just under a year ago, in partnership with DDB, Nords Porter Novelli, PHD and other enthusiasts, the Dardedze organization began a major social campaign, “Put Your Belt Aside”. Its goal was to persuade the general public to change its attitude to raising children using violent methods.

At that time, the campaign attracted a lot of attention in the media and was the subject of widespread public debate. Now the “Put Your Belt Aside” campaign is also being implemented outside Latvia. Having heard about this campaign in Latvia, Ukraine’s Child Welfare Foundation requested the use of the campaign materials to highlight this problem in Ukraine. We’re pleased that good things do happen and spread quickly, not just bad or misleading news. We hope that the campaign will receive just as much attention in Ukraine and that it will make people think about the methods they use to raise their kids!