Each of them has something that the other really needs! Centis Ūbele’s latest campaign in the form of a TVC and outdoor poster has probably surprised everybody who’s seen it. This time Centis appears in a new guise. And how else could he demonstrate that he’s a confident man who knows what he’s doing?! But this is what he has to do so that he can ensure that Maxima’s customers receive the best!

It’s interesting that this is one of these by now familiar sticker collection promotions in which just about every member of the Latvian population will have taken part in recent years. However, this promotion stands out with its creative approach which reveals that the dishes, which can be swapped for stickers, come from Italy! And this is why Centis decided to buy them, because as he explains: “We’re not rich enough to be able to afford to buy cheap things! It’s more effective to buy the best from Italy.”