Strategic Insight

DDB Brand Capital^®
DDB Brand Capital^® provides an original perspective on the value of brands. It offers not only data about the consumer perception of a brand and a brand’s position in relation to competitors, but also exclusive quantitative information about the lifestyle, values, and emotional needs of consumers. This knowledge helps to create a powerful, emotionally appealing, and intimate brand that attracts consumers with its personality and attitude toward life. The DDB Brand Capital^® study includes 650 questions, and is regularly conducted in 25 of the world’s nations, encompassing 2,500 brands.

SignBank^®
SignBank^® offers a new way of understanding the modern world, consumer trends, and society as a whole. It is based in observations that we call “signs.”These signs incorporate observations of daily life – what we read, wear, and visit – as well as results obtained by statistical methods. Of course, one sign is not enough to predict the future;but as soon as, say, forty or a hundred signs point in the same direction, we recommend you start to pay attention. DDB SignBank^® compiles and arranges signs of social change in a sociological structure, in order to effectively predict shifts in culture and behavior. At the moment, DDB SignBank^® includes more than 30,000 signs from all over the world, and is supplemented every day. Latvia was included in the DDB SignBank^® network in 2005.