airBaltic: "X-Ray greeting" +

airBaltic: "X-Ray greeting"

airBaltic: "X-Ray greeting"

Most companies use centuries-old imagery for their Christmas greetings. airBaltic serves multicultural markets, where traditional images do not appeal to all societies. A story that would appeal to all was chosen for the development of airBaltic’s Christmas greeting. We also released it in an environment familiar to all air passengers - airport security, resulting in the world's first x-mas x-ray greeting - a hearty story with deep meaning.

 

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